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| Author | Topic: behavioral v.s modeling: what's the difference? |
| Confused |
posted 7/25/07 7:28 PM
I am a prospective marketing phd student and I thought I knew the answer to this question, but yesterday I had a conversation with a marketing professor that left me very confused... So I'd like to ask the group: what exactly is the difference between these two marketing areas: behavioral/CB and modeling/quantitative? This is very important, because apparently I need to pick a side ;-) Thanks for your help! |
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